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Data-Driven or Guesswork?

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(@speculatorguy)
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Joined: 4 months ago

If something “looks outdated,” we redesign it. If conversions drop, we change headlines or move sections around. We check analytics, but we don’t really build structured hypotheses or run consistent A/B tests. It’s more reactive than strategic. I’m starting to wonder if we’re leaving money on the table by not taking a more systematic approach. Do you actually use behavioral analytics and proper testing frameworks, or is it still mostly intuition on your side too?