What is CSR and why is it so important?



What is CSR?

Corporate Social Responsibility (CSR) has become quite the buzz word over the past few years. However, when utilized properly, the idea of incorporating CSR into a company’s culture generally produces a mutually beneficial relationship for everyone involved.

Kinecta sponsored art installation at White Light White Night 2017

Why is CSR so important these days?

This is a particularly important partnership for nonprofits like us. Whether this term ignites the flame that drives a business to “go green”, support a nonprofit partner, or mandate monetary donations to various causes – the bottom line is that CSR is ultimately better business. Business trends over the last few years have shown us that new wave of responsibility isn’t going anywhere, in fact it’s only growing stronger.

According to Forbes, “globally, 66% of consumers are willing to spend more on a product if it comes from a sustainable brand. Millennials gave an even more impressive showing, with 73% of surveyed millennials indicating a similar preference. Additionally, 81% of millennials even expect their favorite companies to make public declarations of their corporate citizenship.”

This means that with millennials now holding the majority buying power, CSR has become a leading way for brands and businesses of all shapes and sizes to do better business. Here at Walk With Sally, we rely heavily on the support of the community, as well as our corporate sponsors. Manhattan Beach Toyota has been a shining example of this, leading the way with their CSR initiatives over the years!

“The support we have received from Manhattan Beach Toyota has allowed us to focus on the people fundraising as well as the overall impact of the funds raised.  Early on they decided they wanted to make the most impact with just a few organizations each year. We are so grateful that we are one of those few!” said Michele McRae, Director of Development at Walk With Sally.

Manhattan Beach Toyota Marquee at Friendship Bowl shows their dedication to CSR

(The Manhattan Beach Toyota marquee at Friendship Bowl 2017 shows their dedication to CSR.)

For the 4th year in a row, Manhattan Beach Toyota will be a Kingpin sponsor during our annual Friendship Bowl event, taking place on Saturday March 10th. Because of their continued investment in their community, we will be able to support more friendships for the long haul.

If you, or even your co-workers, would like to make an investment for good, please let us know!